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Wayne Green
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This page was last updated on 09/14/2024. Total Pages: 744. Total Files: 994.
Wayne Green was the founder and publisher of various magazines, most importantly (for CoCo users) 80 Micro and HOT CoCo.
Despite being a pioneer in the field of computer magazines that were focused on specific platforms, he was outspoken to the point of being unafraid about offending advertisers or even the companies (such as Tandy) that were crucial to the financial health of not only the magazines but the overall computer platforms those magazines existed to cover. At times, in their respective monthly columns, he would trade barbs with Rainbow Magazine publisher Lonnie Falk and the Tandy executives behind TRS-80 Microcomputer News. While readers sometimes winced at his brash style, they could at least trust that he was always giving them his honest opinion, come what may. A sample of his style can be found right away in the first issue of HOT CoCo, where he used his customary pulpit of the publisher's column to say: [1]
| My basic rule is to tell it like it is and not try to cover up things that have gone wrong. The chaps at Tandy are not in sympathy with this and seem to feel that we should operate more as a division of Tandy, sticking to the company line. They feel strongly enough about this to be amazingly petty. They even refuse to send us new-product information or ask us to showings of their products. Such pressures won't affect our integrity. I far prefer to be friends, but not at the expense of being a lackey.
From your viewpoint that means we're on your side and not making excuses for Radio Shack where they have screwed up. If you are getting any other TRS magazines, you might just think about that, particularly if you see any Radio Shack ads being run. We tried that with 80 and found that the price asked for running their ads was to be their toady. No way ... not for a bit of silver. |
He also founded Instant Software, one of the first companies publishing software for the original TRS-80. Some programs, such as Mountain Pilot, were ported to the CoCo.[2][3]
After selling his magazines to a larger company, Green pursued and (characteristically) spoke out on various interests -- some of them esoteric like "alternative medicine" -- and even tried his hand at running for political office. He died in 2013, age 91.